Sprite uses sodium citrate in its formula, while 7UP uses potassium citrate. Finish:Mild vanilla, cinnamon, and a malty cereal note. about 27 years ago, went to a party and had crown & 7, got so sick, never touched bourbon or whiskey ever again. found in. A Seagram Story of Yesterday and Today. I dont know but I will enjoy watching , Great story keep them coming! Though 7UP is still a visible brand today, it now faces stiff competition. Bottling Note. A blended American whiskey, Seagram's 7 Crown is carefully blended and aged in oak. Somewhat sweet, mostly bitter finish making a bad sipper. My only drink of choice is V.O. It has been gathering dust until I read your story. It has an overly artificial taste that becomes annoying after a few sips. There are better low-price whiskies out there. Again, it is not going to fetch you a lot of money but you may get double the going rate for a current bottle of Crown Royal. Really? Aged six years. This whiskey has a fair amount of spice that feels on the first sips. Would someone please help me to distinguish between these two whisky products: Seagrams V.O. Though the TTB originally approved the label, they reversed their decision and forced the brand to stop using the name Bourbon Mash. 40% ABV. Crown Royal; Dewar's; Drambuie; Ezra Brooks; Fleischmann; Gilbey's; Haig & Haig; Irish; Jack Daniel's; Jagermeister; . Family tradition states that "V.O." stands for "Very Own," as this was a whisky blend created for Joseph E. Seagram's own family. Learn how it compares to the Seagrams 7! Seagram's 7 vs Seagram's VO: Which Whiskey Wins? I prefer VO. Thanks for sharing this story Jim. If you enjoy the uniqueness of flavor you get by blending whiskeys together and a milder taste, go with Crown Royal. Fellow lemon-lime sodas Sprite and Mountain Dew are the third and fourth best-selling soda brands. Best poured in the two included branded shot glasses, this whisky offers a silky texture and hints of oak and sweet vanilla. Thanks Gene. About seven years later, Joseph Seagram joined the company and by 1911 it was known as Joseph E. Seagram & Sons. Thanks Jennifer. Crown Royal offers a comprehensive portfolio of brand extensions, including Deluxe, Rye, Black, Blenders Mash which contains a bourbon mash bill of at least 51 percent corn XR, XO, Reserve and Wine Barrel Finish. the Jack Daniel days of my misspent youth. The second is a 100 percent rye mash bill. By trying a glass of each, you can get a good snapshot of all the broader Canadian whisky category has to offer. Seagrams 7 vs Seagrams VO: Which is better? Crown Royal lacks body, which is the norm among Canadian Whisky, but still offers some nice and easy tasting notes making a pleasant sip. The nose hits with ethanol at first, but nothing too terrible. Seagram's VO Gold Canadian Whisky. The facility, located in Manitoba, Alberta, draws water from Lake Winnipeg a glacial lake offering a pristine water source for mashing, distillation and dilution. Crown Royal is one of the largest North American whiskey brands. Seagrams was a Canadian Whisky company headquartered in Montreal. He filled his first barrels in 1854. What do Crown Royal and Seagrams have in common? Crown Royal Canadian Whisky 750ml (80 Proof) $36.99. 708, S.S. Central America treasure [146606] $74,000. Best wishes to Sazerac. The finish is pretty unremarkable; almost finishes like a vodka. I have a 1978 bottle of Seagram's VO Canadian Whisky. Is Seagrams 7 the same as Crown Royal? I share your love of VO. That would mean you can drink around 4 shots or whiskey to get drunk. In addition to supporting most of the workers in the town, Hiram Walker also paid for public works, buildings of praise and local fire and police departments. I think the design changed in the 1930s and the age had already dropped to 6 years. I recall, after taking over the position of U.S. marketing head, being summoned to a lunch with The Chairman in his private dining room. Crown Royal is a real whisky while Seagrams is a strange thing that resembles whiskey. $29.99. Anyway, in the 1970s they began cutting my long hair the way I wanted it, not my dads idea of a haircut. Diageo. They ran a program that centered on meet the blender.. It was amazing how many customers followed my drinking example If you never tried a V.O. Seagram's VO is a classic Canadian whisky blend, made with spirit of at least 6 years of age. Seagram's 7 Crown 100th Anniversary; Seagram's 7 Crown Bottled 1980s; Seagram's 83; . Seagrams VO Gold 8 Year Old ; Seagram's User reviews. After years of trial and error taste testing I found VO Gold to be a great replacement. In part, this was a result of an upmarket line extension Crown Royal Special Reserve. Sazerac Com. Berkele Sour Mash Whiskey, Bonded . Of course, a lot of that has changed with the dramatic increase in craft distillers since then. The other 3 were very similar; save yourself some $$ and get the VO Gold over the other two. Last time, we checked out Canadian Club, the iconic brand that, at one point or another, could be found on most of our shelves. doesnt have much wood to offer just grain and alcohol. 1959 bottle of Seagram's Crown Royal. It included farmland and flour mill, fermentation tanks and stills. Foodly Experts Seagrams Seven with 7 Up is known as a 7 and 7. and Seagrams 7. Home 1 brand of Canadian whisky in global sales, while Canadian Mist is No. Set of 4 Seagram's VO Gold Whiskey Stemmed Martini Cosmo Glasses Free Shipping. Crown Royal - The original Crown Royal whiskey was only available in Canada until 1964. My father also liked his V.O. VarietyRetro. Learn how it compares to the Crown Royal Deluxe! Its 75% grain neutral spirits (raw alcohol), and 25% whiskey. (By law, a blended whiskey can be 80% grain neutral spirits and 20% actual whiskey thats aged 2 years or more, so Seagrams is actually ahead of the game here.). No age statement. Courtesy of Drizly. Long story short, I bought a new bottle of VO to compare and its sadly nowhere near as good. Crown Royal Special Reserve 95 points- Whisky Advocate "Creamy, silky texture on the palate. Today, 7UP is owned by Keurig Dr Pepper in the United States, and PepsiCo in the rest of the world. As a young man, he moved to Detroit, Michigan, and was introduced to the art of distilling. ), Jack Daniel's No. Taste is as mild as the nose with very little flavor which is pretty much alcohol with whiskey flavor. Diageo sells portfolio of brands to Sazerac, read the headline of the press release. Its a whiskey in name and technicality only because 3/4 of it is GNS (vodka) making it, essentially, a whiskey flavored vodka. Bottled at 80 proof (40% ABV). It is comprised of 25% straight whiskey and 75% neutral grain. VO Gold really is an upgrade over VO. Jim Beam vs Southern Comfort: Discover the Better! Because both Canadian Club and Crown Royal are blended whiskies, they contain various component whiskies with different proportions of grain varieties. . It was a contest whereby you and 20 of your friends could win a dinner with Art Peterson, followed by an expert tasting with him. 157 reviews. It was under my watch at Seagram that VOs decline accelerated and VO Gold was created. I recently bought my first bottle of VO in many years, and I love it! What they did was communicate, through advertising and point of sale, a series of dinners in five different markets. They knew that, because they were between our ages they would have me as a customer long after my dad would not need a barber. VO is the mid-grade of the Seagrams whiskey line, with Crown Royal . However, some years ago, I went to the ceremonial closing of my barber shop of over 45 years. VO is a little smoother than 7. Seagram's Seven Crown, also called Seagram's Seven, or simply Seven Crown, is an American blended whiskey produced by Diageo under the Seagram's name. This was produced by Joseph E. Seagram at their former distillery in Waterloo, Ontario. 2001 - 2011 Democratic Underground, 2023 Foodly : Magazine N1 Food & Gastronomie. Palate: Rye spice, vanilla, sour apple, cinnamon. The Seagram's Seven Crown American blended whiskey is a type of bourbon blended by 40% alcohol content.Related productsCrown Royal, Seagram's VO Canadian Whiskey2, more rows of Seagram's Seven Crown American. Crown Royal Blender's Mash (74) Crown Royal Bourbon Mash (74) Crown Royal Reserve (90.5) Crown . 30 mai 2022, 16 h 21 min, by It has 1.5 million barrels aging in 51 barrel warehouses near Lake Manitoba. Very little heat to it making an easy drinker and a good introductory dram to budget Canadian Whisky or liquors in general. In this post, well introduce both brands and help you understand some of the pros and cons of each so that you know exactly what to expect the next time you order a glass. Whiskey Ads-Your Choice-Seven 7 Crown-Crown Royal-Seagram's VO-Ready To Frame . And the third is a mix of rye, malted rye and malted barley. On the palate, Seagrams feels thin as it displays a watery texture. $9.95. []. . Terrible. Both are 80 proof and from Canada.VO Gold- introduced by Seagram's in 1998. Seagram's V.O. It was a gift from Samuel Bronfman, another Canadian whisky innovator who was born abroad. In 1903, Samuel Bronfman became a liquor distributor. With a velvety texture and strong notes of clove, cinnamon and rye, our reserve-grade whisky is blended with 50 deep-bodied whiskies for a refined and rich flavor. Discover the superior quality of Crown Royal Canadian whisky. Nose is faint and sweet, with notes of vanilla, caramel, pear and whiff of ethanol coming behind. Somewhat sweet, mostly bitter finish making a bad sipper. Seagrams was a Canadian Whisky headquartered in Montreal. It went on to say that among the brands acquired were Seagrams VO and VO Gold. Probably removed to save money. Down here, Crown is kind of a prestige thing. Finish: Light and mellow, with vanilla, toffee, chocolate and orange peel. Brand loyalty is strong whether Scotch is mixed or served straight. DESCRIPTION. |-- Archives Like Chivas used to be years ago. here to send us a message. As spirits production decreased in both Confederate and Union states to support the war effort, eager patrons waited to purchase jugs and barrels each day as the ferry came from the Ontario side of the river. Includes one 80 proof 1.75 L bottle of Seagram's VO Gold Canadian Whisky. Crown Royal is produced by London-based Diageo PLC - the largest distilled spirits maker in the world. Among other things the consultant contribution to the brand was to take the goodness away, by eliminating what they saw as unnecessary packaging elements. There are a few facts worth knowing about the Seagram's VO: Bottled at 80 proof. Cr. event : evt, Canadian Whisky. Why the name Seagram 7? As in our sales are way down BUT, our market share is up., The central question became, What to do about VO.. How many 16 oz bottles of water is a liter. Canadian Club vs Seagram's VO: Which Whiskey Wins? Your email address will not be published. Heres the good news, VO is now owned by Sazarac and I expect a total change in the focus on the brand. Oak. [] Learn how it compares against Crown Royal Deluxe. 16 oz = 0 Konjac noodles have twice as much fibre as regular pasta. VO was a staple in my home in the 70s through 90s; my dad swore by it. Crown Royal Reserve When introduced to the U.S. in the 1980s, Reserve was a step up from Crown Royal Deluxe and a whisky lover's blend of whiskies, all more than 15 years old. The finish has a medium length, leaving a lingering bitter aftertaste. So, whats next? |-- General Discussion: Presidency Description:In the glass, Canadian Club has medium legs at 80-proof. So, he raided the warehouses to come up with a blend that impressed the royal court of King George VI and Queen Elizabeth a group that included some of the most experienced aficionados of scotch whisky in the world. 1956 & 1960 Seagram's VO Canadian Whiskey Value. The company later collapsed and its assets were sold to companies like Coca-Cola, Pernod-Ricard, Diageo and Sazerac. https://www.sazerac.com/our-brands/sazerac-brands/seagrams.html, Revel Avila: A New Agave Spirit and Category, Welcome to California: Racquet Club Spirits, The Best Dirty Shirley: More than the drink of the summer. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000. Harper to develop its various aged whiskies for blending. Big Forums Crown Royal is not a rye whiskey but you can tell that there is a high rye content in the mash bill. Definitely, not the most interesting whisky in the world but theres nothing terrible about it and can get the job done when looking for a smooth whisky to make cocktails. Extinct Canadian whisky, like Canadian Masterpiece Whisky . . The last thing my father requested as it turns out on his deathbed was a shot of VO over ice when I came back in the evening. Seagram's Crown Royal 1961 North America's best selling Canadian Whisky, difficult to get hold of on this side of the pond. The first is a 100 percent corn mash bill. How will VO get there? ORDER OF MERIT CANADIAN WHISKEY 15 YEARS OLD 1957 1972 25oz Alcohol 40%BRAND / DISTILLERY Order Of Merit Canadian WhiskeyAGE 15 Y. 1943 Seagram's 7 Crown Seven Whiskey "Day Of Thanks" Thanksgiving Color Print Ad. No, VO is a different whiskey made by Seagrams. Pre-Prohibition Old Overholt and 1948 Old Grand Dad. Taste offers vanilla and an artificial caramel note, along sugary sweetness. Nose: Nail polish, apricot, lemon, rye. Canada- A blend of over fifty separate whiskies that have been aged a minimum of six years. Crown Royal Deluxe is a blend of 50 different whiskies from 5 different mash bills. In the VO case, the brand also was sold and the priorities shift to less focus. blend, blended, canada, canadian, review, seagrams, v.o., vo, , whisky. I still have a bottle of his, unopened from 1961 with the box it came in. Crown Royal Deluxe is a blend of 50 different whiskies from 5 different mash bills. Its owned by the Coca-Cola company. It had a lumber yard, mill and cooperage to control the supply chain for barrels. It was not a place for boys; it was for men. Please do not change VO for the next 25 years. We started by discussing, What could we do to improve VO? Well, one idea, of course, is you can use older whiskeys. Best Answer. Please do not change . What I especially enjoyed about Seagram was the team spirit and, in this case, how marketing worked hand in hand with the blenders and production to bring this brand to life. The other thing might be to write the company. Review: Seagram's VO Canadian Whisky 77/100 a review by Chip Dykstra (Aka Arctic Wolf) Revised and Re-scored September 21, 2017. A taste challenge! . Sherry. } Got a message for Democratic Underground? The best part is that one of the blenders who worked on the original products, Drew Mayville, is the current Master Blender for the new owners (Sazerac) of the brand. So, Charles and Edgar made the decision to stop shipping the brand until they solved the problem. Les champs obligatoires sont indiqus avec *. Rye spice hits first, followed by artificial vanilla, sour apple and a touch of cinnamon. Seagrams VO and VO Gold now have a second shot at success. Scotch and coke is a popular night club drink in many southern European countries, and its normally a J&B or Ballantines and coke, not just any old Scotch. On the palate, Seagrams VO feels thin and watered-down lacking in texture. At times, it has aspirations of masquerading as a bad bourbon. I called Celebrity but they were not aware of the prices on board. Both are 80 proof, have no age statement, and from Canada.Seagram's VO- introduced in 2011. Aging length is not disclosed but must be at least 3 years. The royals were presented with 10 cases of a whisky he called the Crown Royal that accompanied them on a train tour through Canada and the United States. Thank you John, Art and Drew for taking the time to talk with me about this. (Buying Guide), [] the palate, Seagrams VO feels thin and watered-down lacking in []. It's a whiskey in name and technicality only because 3/4 of it is GNS (vodka) making it, essentially, a whiskey flavored vodka. With its smooth sweet taste and creamy vanilla finish, Seagram's 7 Crown approachable and smooth taste profile stands up against today's biggest shot brands. [] Learn how it compares to the Crown Royal! 14 janvier 2022, 23 h 39 min. This spicy notes sits well in cocktails and especially in an Old Fashioned. The 7 in the name has been said to allude to seven types of grain used in the mash, but that's almost . |-- Places Gold with a light amber glow medium-light body reminiscent of pear, caramel, butter, brown spices slightly coarse texture complimented by soft brown spices. Details Hide Show . The finish is short-lived with very little warmth, leaving an aftertaste of something that resembles caramel. It is comprised of 25% straight whiskey and 75% neutral grain. Although these products are both Canadian whisky products, their large gap in pricing means they are less likely to find themselves in a head-to-head matchup. Seagrams is now produced in Norwalk, CT. Arthur. We decided that we would focus on eight-year-old whiskeys. 3. Lot of 4 Seagram's Crown Royal Blended Whiskey Flannel Bags Navy Gold 13"L X 9"W Ad vertisement by ChifforobeTreasures. I would try VO gold, but it doesnt seem to exist in California. LEARN MORE . Seagram's VO Whiskey 1.75 Liter. Crown Royal Deluxe Blended Canadian Whisky. Its unusually sour. In a blind tasting could you really tell the difference? Not a smart move. Neither Canadian Club 1858 Original nor Crown Royal have age statements. As though I didnt know? Very little warmth to it making an easy sipper and a good []. Once I became a regular, I was invited to their Christmas parties, which became much more subdued as they got older (at one of the first I attended, there was a priest collar and all in a crap game in the corner). Crown Royal might not be the most interesting whisky in the world yet its immensely better than the Seagrams VO which is a bottom-dweller only suitable to make cocktails on the cheap. However, it emphasizes that the component blends are materially different not just the same flavor profile aged for a more extended period. When I told him so, his look was beyond amazement as he said, The Chairman generally has a VO before lunch Id suggest you do the same., Some believe that the term VO stood for Very Own and, according to the Master of Malt website, It is said the blend was created after a post-prandial conversation (during or relating to the period after dinner or lunch) amongst the Seagram family; the letters VO might well stand for very own, as in, their very own blend. Then, he expanded into distillation with the creation of the Distillers Corporation in 1924. ), Canadian Club vs Seagram's 7: (Which Whisky Wins? 7UP now holds less than 1% market share. VO can be used as a mixer to make cheap cocktails although there are several better options such as the Canadian Club that is just as affordable and is a better rounded whisky. 2448 Seagrams VO Gold 15.99 750mL 750 1 11.42 3960 DIAGEO NORTH AMERICA INC 2453 Crown Royal Trio 5.99 50mL 3 Pk 50 1 4.31 3960 DIAGEO NORTH AMERICA INC 2465 Crown Royal Mini 2.99 50mL 50 1 2.15 3960 DIAGEO NORTH AMERICA INC 2466 Crown Royal Maple Whisky 46.99 1750mL 1750 1 29.62 3960 DIAGEO NORTH AMERICA INC 2468 Crown Royal Nrth Harvest Rye . Skip to main content Skip to footer. Crown Royal Maple Finished? Tom, what great story. When Canadian Club burst forth with the Damn Right Your Dad Drank It campaign in roughly 2009 I was envious VO had not done that work. I thought it might be due to the age difference, but the new bottle has has also lost its age statement in addition to the ribbon. Pitcher // Vintage Barware // Cocktail Pitcher // Midcentury Barware // Retro Glassware // MCM Home Decor. page. Richer than the flagship Crown Royal, but still quite clean on the palate. And, thanks for reading the blog. The production team uses five mash bills to produce Crown Royal but does not list the specific grain proportions of corn, malted barley, wheat or rye for each. | ContactUs | PrivacyPolicy. Canadian law requires whisky to be matured for at least three years in oak barrels. On the palate, I actually get medicinal grape flavor out of this one. So, what is Seagrams 7? Palate: Rye spice, vanilla, sour apple, cinnamon. According to John: When we removed the ribbon, we got a letter from a Vietnam Vet asking why the ribbon was removed. Canadian Mist? [] Learn how it compares to the Seagrams 7! |-- Ask the Administrators Specifically, Crown Royal is a Canadian whisky, and even though this technically uses a bourbon mashbill (64% corn, 31.5% rye, 4.5% malted barley), bourbon can only be made in America. https://www.sazerac.com/our-br. His family fled the Czarist Russian pogroms to establish a life in Canada. Crown Royal Black - Introduced in 2010, this is a darker and stronger whisky that is sold in a black felt bag. There are better low-price whiskies out there. When the royal family announced the first-ever trip by a reigning monarch to Canada in 1939, Bronfman decided to make a whisky worthy of the occasion. [clarification needed]Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. A light smooth American Blended whiskey that is easy to mix, easy to serve, and easy to call - especially as a shot and in the signature drink, the 7 & 7. The new bottle is also lacking the 6 year age statement of the old bottle, so it seems this is not the same stuff they were making in the 90s. })(); Get the latest from Booze Business in your inbox. The whiskies in the blend aged for a minimum of 10 years. Crown Royal whisky was created as a gift to honor the first visit of a reigning monarch to North America. 40 vs Crown Royal: (Which Whisky Wins? Kirkland Signature, Blended Canadian Whisky, 6 YO, NAS, 40% ABV, 1.75 liters. Home Whiskey Comparisons Canadian Club vs Crown Royal. It comes in a purple felt-like bag with a gold tasselled drawstring. listeners: [], As an observer from the agency side, Ive watched brown (or otherwise complex vs. white) spirits ebb and flow with a mood for masculinity or sometimes in response to challenging times (as vodka seemed to screech to a halt in 2008). Our 80-proof whisky provides a refined flavor that enhances any cocktail party or celebration. Throw it down with some ginger ale, 7-Up or Coke and it even becomes enjoyable but definitely not something to drink neat. That meant that there were shortages in the marketplace, but they were determined that no shipments would be made until that problem was solved. (Despite my griping about the owners, they were all about quality and doing the right product thing, no matter what.). Exceptionally smooth American blended whiskey with real honey and natural flavors. . Quite a story.Thanks for sharing and thanks for reading my blog. Palate: Rye spice, vanilla, sour apple, cinnamon. The best part is that one of the blenders who worked on the original products, Drew Mayville, is the current Master Blender for the new owners (Sazerac) of the brand. It was Mr. Sams favourite. I have been enjoying VO since 1979. The Price: $7.99 for 750ml of Canadian Moose Poison (not on sale) Price with 2 liter of RC Cola: $8.98 (somehow unaccountably still not on sale) Christian, you ignorant slut. The finish has a medium length, leaving a lingering bitter aftertaste. $17.99. Not only in Vietnam. It started in Korea and was used in Nam. It was removed because it required special equipment and was expensive to produce. I kind of doubt it. It holds an inventory of over 1.5 million barrels of whisky making it one of the largest in the world. Crown Royal whisky is a medium bodied whisky, with enough mouthfeel to be enjoyed on its own, but it is also light enough for mixing. Today we taste and review Seagram's 7 Crown Whiskey and compare it to Crown Royal Canadian Whisky. Crown Royal Peach Flavored Whisky, 750 mL, 35% ABV. Software has been extensively modified by the DU administrators. Shop for the best selection of Seagram's Spirits at Total Wine & More. Art Peterson told me the following story about the familys commitment to VO: When Edgar Senior and Charles (Bronfman) were running the Canadian operation, they learned that due to some production or maturation difficulties, the blenders were unable to match the character of the current VO production to the standard. For this reason, most whisky lovers will agree that Crown Royal will likely come out on top in a blind tasting. If you . Its a favorite for cocktails like the whisky and ginger or whisky and coke. Indulge in the expanded dry-aged prime steak options and fresh-catch seafood selections, paired with a curated world-class wine list of over 500 labels and craft cocktails. Its tough to get alcohol burning on your nostrils at 40%, but here we are. If you're seeking a truly unique experience, add a few of our Signature . It's All Crown Royal. I was bass-man) called the Wine-Heads (or, for certain gigs, the London Symphony Orchestra - LSO: Larry London, Sid Symphony, and Oliver Orchestra). current price $19.98. There are a few facts worth knowing about the Seagrams VO: Prices are approximate and stated in USD: I am a bar and liquor shop owner in Oaxaca, Mexico where I have tasted hundreds of different spirits; perhaps more than I should! On the palate, Seagram's VO feels thin and watered-down lacking in . Each of the three component whiskeys mentioned in the mash bill section has a different distillation approach offering the blending team a variety of flavors to use in their blends. Each hand-cut crystal decanter was encased in a royal purple satchel with actual gold stitching and cordage. by The area around the sprawling campus of the Hiram Walker Distillery soon became known as Walkerville. Seagram's 7 Crown Dark Honey. The finish is short-lived with very little warmth, leaving an aftertaste of something that resembles caramel. September 2, 2021. Hello. Seagram's VO Canadian Whisky (77) Silk Tassel Canadian Whisky (78) Stalk & Barrel Blue Blend . Thanks for sharing this Michael. Hiram Walker was among the early innovators of barrel maturation. Yikes. The casinos I go to only serve Crown Royal. Ordinarily I drink Scotch, but I can't really tell the diff between Crown and VO. The taste is slightly smoother than the nose, if that is redeeming in any way. Crown Royal is not a rye whiskey but you can tell that there is a high rye content in the mash bill. Black Velvet Reserve - $14. The 7 was not good straight; use this with mixers ONLY! Seagram produced Crown Royal and VO, two of the most popular whisky brands on Earth. Jack Daniels Single Barrel vs Old Forester Single Barrel: Which Wins? It was launched using this VO Whisky component as its base. This whisky is simple, sweet, and oh so grainy. First, lets meet Hiram Walker, born in 1816 in Massachusetts. So, VO Gold was born and, with the thumbing of our noses at the consultants, we put all the goodness in packaging back into VO Gold. LeNell's Red Hook Rye, Barrel 3, ~2008; LeNell's Red Hook Rye, Barrel 2, ~2007; Old WL Weller Special Reserve 8 year Bonded, 1955-1963; Old WL Weller Special Reserve 7 year Bonded, 1936-1944; Old WL Weller Special Reserve 7 year Bonded, 1940-1948; Maker's Mark Limited Edition Gold Wax 101pf, ~1984; Wm. Vintage Seagram's Gin Mini 12 Oz. Tongue: Delicate mouthfeel, with flavors of almond, cherry, honey, toffee, baking spices clove and vanilla. In so doing, we broke what classic marketers call the rule of line extensions dont line extend from a weak brand. 2. To my knowledge its never been a premium product, while VO was definitely marketed that way in the past. 2 days Left Kellogg & Humbert Gold Bullion Bar No. } The distillery now known as Hiram Walker & Sons has been the only North American distillery to have been granted a royal warrant, and the whiskies made there have been a part of royal functions of the courts of British monarchs Queen Victoria, Edward VII, George V, George VI and Elizabeth II. Curious if the caramel color is food coloring (a Google search tells me this is correct), as this whisky noses like its been cut with water fresh off the still. The Seagrams 7 very nice drink but the CC blows them both away! Is Vo a whiskey? if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[970,250],'democraticunderground_com-medrectangle-1','ezslot_4',177,'0','0'])};__ez_fad_position('div-gpt-ad-democraticunderground_com-medrectangle-1-0');report this ad